BTO2022 appointment with Metatourism in Florence – If you want to know everything, but just everything, on Metaverso and its travel applications, you don't have to miss the fourteenth edition of BTO – Be Travel Onlife the reference event in Italy on Tourism, Education and Digital Innovation.
The appointment is at the Leopolda in Florence on 29 and 30 November to discover how this year's central theme, Metatourism, is declined compared to the four topics of the event: Hospitality, Food and Wine, Digital Innovation and Strategy, Destination.
Without forgetting that, after two years of pandemic and a hybrid edition, BTO2022 will also be a great opportunity for networking between operators and companies on digital tourism.
If, according to an estimate of Gartner, by 2026 a quarter of people will spend at least an hour a day in Metaverso, BTO2022 offers the keys to access this fascinating reality.
The program, really rich and innovative, revolves around Meta. The main experts in the field will be confronted, through a hundred panels and training courses, giving rise to a wide debate on the profound meaning of change, the future in general and the implications for tourism.
But above all we will try to give tools and answers to the questions that we are all asking ourselves to imagine, predict, understand if and how to face this revolution that is about to change our lives and models of reference with reality.
BTO2022 appointment with Metatourism
Metaverso definitions and applications Web3 technologies in tourism develops the program Digital Strategy & Innovation edited by Giulia Eremita and Rodolfo Baggio.
You get in touch with me Metaverso this unknown , starting point for those who want to understand what is known now and what could be, what technologies will serve or serve and discuss the ethical, social aspects, and the rules that are there or there will have to be.
With Metaturismo: how will we travel in 2030? Applications (and "fuff") of the metaverso within travel Antonio Maresca, Onspitality Founder, and an eccentric futurist as Simone Puorto, Travel Singularity Founder, discuss visions and forecasts about the future of tourism in Metaverso, how travellers' touchpoints will change to applications, ideas and inspirations to be used in the 2030 tourist destination.
Why should a tourist company invest in Metaverso? What are the opportunities and risks for enterprises? How to generate profitability in Metaverso? To these and other crucial questions try to answer Metaverse: Brave new (or old) world of business debate between international academics, Extended Reality and Metaverso experts, and expert managers of ICTs and marketing, who try to outline possible future technological scenarios and business opportunities for tourism, hospitality and other sectors.
The countless opportunities offered by the new economy are also dedicated Metaverso and virtual twins, that's why the Travel can't stay and watch a panel featuring exclusive numbers and trends of Wunderman Thompson, focusing on international tourism applications.
Phu Styles, known as "Cloud Madame", tells the communities of Web 3, DeFi, NFTs, P2E and metaversici travelers, between dematerialized and real experiences. Just about authenticity as a key to bringing immersive experiences and VR to the public, it intervenes Stephen Hicks, neuroscientist of the University of Oxford and founder of Oxsight Limited who is trying to make even more "humanized" avatars with real-time tracking of expressions.
And as it is very likely that the metavert will change further the relationship between tourists and destinations, the panel Virtual travel to destinations: Boom or bust? try to think about future scenarios that are based on what we have learned so far from existing digital platforms, to help target managers have a sense of orientation, exploit digitization, transforming it into a leverage for sustainable development .
