My friend Marta, who is a multinational manager, often goes to Vienna for work and to do...shopping. In fact, the Austrian capital is a real gold mine for fashionistas looking for alternative brands, cutting-edge designers and exclusive brands. Trying to believe, he told me through his unreliable addresses. List that I have promptly marked on the agenda and that just instantly I share here with you.
The first of the list is the Concept Store in Praterstrasse, considered the temple of fashion avant-gardes, where you can find international cult brands like Walter Van Beirendonck, Dries Van Noten, Balenciaga Edition or AF Vandevorst, as well as newcomer Viennese like Bradaric Ohmae, as well as sought-after brands of perfumes and interior decor, while the adjacent SongSong Gallery frequently hosts art exhibitions.
A form of wearable art for visionaries, extravagant and creative people, is the concept that fashion managers of Eigensinnig, concept store overlooked by Sankt-Ulrichs-Platz, in the 7th district, which presents with evocative installations the collections of designers like Hannibal, Daniel Andresen or Biek Verstappen, often creations focused on individual craftsmanship.
The two shops Wolfensson (Habsburgergasse 1A and Margaretenstrasse 52), in the first and fourth district, offer over 60 international brands of men and women’s fashion, which stand out for the high quality craftsmanship and cutting-edge style. Among these, he signed Boris Bidjan Saberi of Barcelona, Julius 7 of Tokyo and A1923 Augusta from Italy. Often it is limited editions, produced in small, refined manufactures.
The Kaufhaus Wall in Westbahnstrasse in the seventh district is one of the precursors of the two-function Viennese premises. In addition to making you make an innovative haircut, you can buy the collections of the Austrian designer Claudia Brandmair, the avant-garde brands Barbara i Gongini and Esther Perbandt, the original shoes of Trippen, the extravagant Goorin Brothers hats and also browse a refined selection of art and photography books.
