Who knows me knows I love the cruises. So you can imagine the smile that I printed in my face when the editorial staff of the Travel Agency proposed to me to follow All-Stars of the Sea, the annual event of MSC Cruises dedicated to travel agencies. A 3-day mini-cruise on board MSC Fantasia between Genoa, Barcelona and Marseille, that will be the occasion for a full-immersion in the world MSC Cruises, its ships and news of season.
Are you curious about what will happen on board? All you have to do is follow me with hashtags. #allstarsofthesea and #travelstory because I will tell you live on the social channels of The Travel Agency and the Traveller Company in a unpublished cruise storytelling format that for the first time sees the collaboration between the tourist information trade, that is for professionals, and the leisure narrative of a blog.
The beautiful news, in fact, is that this initiative with a prestigious partner as MSC Cruises marks the start of the new Travel Storytelling Project of the Travel Agency, the first multimedia network of tourist information in Italy, with which I am too proud to collaborate.
An idea to which Roberta Rianna, Director of the newspaper, the editor and I thought for a long time and that we finally managed to realize, combining skills and professionalism. But above all by sharing a common vision oftourist information at the time of social networks, which translates the canonical barriers of the sector tout court communication to become increasingly experiential and multichannel.
In fact, in addition to the usual article on The Travel Agency and here on the Traveller Company, there are I'll tell the cruise live with posts, tweets, photos and various updates on the channels Facebook, Twitter, Instagram and IG Stories of the newspaper and blog, making you live with me the refined welcome and the numerous opportunities for leisure, entertainment and relaxation of one of the flagship ships of the company. Ready to board?
