Marbella, the most glamorous location on the Costa del Sol, hosted The Essence of Luxury Travel, the annual convention Traveller Made, travel designer network, which I followed as a blogger for Compagnia dei Viaggiatori and sent by the magazine L’Agenzia di Viaggi. The nearest airport to Marbella is Malaga, which I reached from Milan with a comfortable flight Vueling with stop in Barcelona. In addition to Milan Malpensa, connected with 39 weekly flights, the Catalan capital can be reached from 17 Italian airports, including Rome Fiumicino, Turin, Venice, Florence, Naples and Bologna.
Traveller Made the luxury travel network
Created five years ago Quentin Desurmont, Traveller Made brings together 390 agencies from 65 countries specializing in luxury and tailor-made travel for Ultra High Net Worth Individuals, i.e. super-rich with patrimony from several million euros and a stellar lifestyle. People and families, to understand, who make at least 3-4 trips a year, move with private jets, stay in the most luxurious hotels, give themselves exclusive experiences without paying attention to expenses.
And they entrust the organization of everything to their trusted travel designer, who in turn must be able to count on a network of hotels, villas brokers, DMC, jet companies and private yachts to the height of the situation. And what better place to meet, at least once a year, the best hotel providers and tourist services of the annual The Essence of Luxury Travel Traveller Made?
This year the goitha of world tourism – a thousand travel designers, partners and journalists, – has been an appointment Marbella, on the Costa del Sol, for over half a century destination of golden holidays of the rich and famous, as evidenced by the presence of fabulous luxury resorts and an impressive concentration of golf courses.
Although, in fact, Spain does not appear at the moment at the top of the preferences of luxury travellers, which according to the trend of the classic destinations found by Traveller Made rather prefer to travel to Japan, Indochina, Maldives, New Zealand, South Africa, Italy, United States, Greece, Australia, India, France, Portugal, Peru and the Caribbean.
Sri Lanka, Scandinavia and the Polari regions are leading the ranks of emerging destinations, followed by Oman, Rwanda, Botswana, Bhutan, Myanmar, Colombia, Turkey, Israel, world tour, Cuba and Zimbabwe. Interestingly, it was then discovered that Hong Kong is the city with the highest number of Paperons in the world, followed by New York, Tokyo, Los Angeles. Paris, London, Chicago, San Francisco, Washington DC and Osaka.
This is where Desurmont recommends travel designers to look for their customers, without unnecessarily disperse energies elsewhere. What? First of all, by strengthening its brand identity as much as possible, of course, to differentiate itself from competitors and speak straight to the heart of customers, already acquired or potential to be. Just like the great maisons of luxury and tailor-made, such as Chanel, Dior and Yves Saint-Laurent.
During the event of Traveller Made was presented the Galería Canalejas, a new international icon of luxury and gastronomy that will open by the end of the year in a majestic building in the heart of Madrid. Located near the main European museum, Galería Canalejas is destined to become an essential point of reference on any tour of the Spanish capital.
The complex will have an area of 15,000 square meters, distributed on three levels. The ground floor and the first floor will be dedicated to the most prestigious fashion companies, jewellery, accessories and perfumes of the world. While the Food Hall, with 3,800 square meters of surface on the lower floor, will have a unique gastronomic offer for Madrid, led by renowned national and international chefs. An innovative space, in short, that will revolutionize the concept of shopping and lifestyle in Spain.
