For a whole weekend, from 22 to 24 May, the center of Milan turns into a corner of Scandinavia on the occasion of Be Nordic. Just cross the threshold of the Bou-tek in Via Maurizio Gonzaga 7, a stone's throw from the Duomo, to find yourself immersed in the culture and the Nordic lifestyle of Denmark, Finland, Norway and Swedena. It will be like starting for a virtual journey to discover design, gastronomy, music, literature, environment and sustainability, experimenting in person through workshops dedicated to food, photography and literature.
Organized by official tourist promotion agencies in Scandinavia, VisitDenmark, Visit Finland, Innovation Norway and VisitSweden, Be Nordic includes interventions by numerous organizations and companies in these countries, which will tell and transmit to the public Nordic Lifestyle through videos, interactive applications and meetings.
Be Nordic will also see the participation of artists, chefs, experienced travellers and writers, the latter invited in collaboration with the festival dedicated to the Nordic culture "I Boreali" of the publishing house Iperborea that continues until June 5 in various places of the city.
Meanwhile, here is an anticipation of the rich program, which you can also find on the website benordic.it. where you can already download the app, available for iOS and Android.
Friday 22 May:
17:00 Opening to the public
18:00 Street art by Graphiare
20:20 hours DJ set with Nordic music
19:45 Spritz Time by Costa Crociere
Saturday 23 May:
11:00 Whale Warning – an adventure in Norway
12:45 hours Flights to Iceland with Icelandair: video projection
14:30 Workshop – Pimp my bike! by Il Tela
16:45 Workshop of photography – from classic techniques to Instagram with photographer Luca Bracali and Instagrammer Marco Lamberto
19:00 A journey you will never forget, Hurtigruten The Postal of the Fiordi
19:30 DJ set with Nordic music
Sunday 24 May:
10:30 Salani presents: The Adventures of Pippi | Animated reading (5-10 years) a tribute to Astrid Lindgren by I Boreali
11:00 In Santa Claus by Giver Travel and Cruises
11:45 Against the rules, laughing: Karin Michaelis and Bibi on Danish backgrounds | Workshop (6-12 years) curated by Luca Scarlini (Festival I Boreali)
12:15 Angry Birds competition
15:00 The journey according to us by the Diamond
17:00 Norway | Monica Kristensen meets Marilia Piccone (Festival I Boreali)
18:30 hours Denmark | Anna Grue meets Annarita Briganti (Festival I Boreali)
19:30 Smøshi showcooking
20:00 DJ set with Nordic music
